Frankfurt Kurnit Klein & Selz

This week, Tom’s of Maine Inc. was hit with a proposed class action in Illinois state court alleging that its “natural” toothpaste claims...

What's the likelihood that consumers will be misled into thinking that a candy is "all natural" when you don't make any "natural" claims...

Is there a difference between a "natural" and an "all natural" advertising claim?  This is one of the issues that the court wrestled with...