7/20/2020 11:21:48 PM Affiliate Marketer Must Disclose Relationship with Advertiser and Ensure Product Claims Are Truthful By Terri Seligman Back in June, NAD issued a decision that escaped my blogging attention until now. While much of the Decision addresses the advertiser’s...
2/18/2019 12:00:00 AM Get Rich Without Leaving Your Couch! FTC Calls BS on Affiliate Marketer By Terri Seligman The FTC has recently announced the settlement of an action involving a work-from-home scheme. (FTC vs. Fat Giraffe Marketing.) According...
9/28/2018 3:31:16 PM BREAKING NEWS - New guidance for social influencers By Elizabeth Burton CAP and the CMA have collaborated on a new guide for social media influencers / digital talent on how to ensure that their 'promotional'...
9/20/2018 12:00:00 AM Use of Affiliate Links Does Not Necessarily Transform Editorial Content into Advertising Says NAD By Terri Seligman In a significant new Decision, NAD has declined jurisdiction over content in Buzzfeed’s “Shopping Guide” because of its determination...
7/1/2018 4:43:04 PM What's Your Responsibility (as a Company and Personally) for Your Affiliate Marketers? By Jeff Greenbaum When are you responsible for the actions of your affiliate marketers? A recent decision in FTC v. Credit Bureau Center, issued by the...