20 Jul, 2020 Affiliate Marketer Must Disclose Relationship with Advertiser and Ensure Product Claims Are Truthful By Terri Seligman Back in June, NAD issued a decision that escaped my blogging attention until now. While much of the Decision addresses the advertiser’s...
18 Feb, 2019 Get Rich Without Leaving Your Couch! FTC Calls BS on Affiliate Marketer By Terri Seligman The FTC has recently announced the settlement of an action involving a work-from-home scheme. (FTC vs. Fat Giraffe Marketing.) According...
28 Sep, 2018 BREAKING NEWS - New guidance for social influencers By Elizabeth Burton CAP and the CMA have collaborated on a new guide for social media influencers / digital talent on how to ensure that their 'promotional'...
20 Sep, 2018 Use of Affiliate Links Does Not Necessarily Transform Editorial Content into Advertising Says NAD By Terri Seligman In a significant new Decision, NAD has declined jurisdiction over content in Buzzfeed’s “Shopping Guide” because of its determination...
01 Jul, 2018 What's Your Responsibility (as a Company and Personally) for Your Affiliate Marketers? By Jeff Greenbaum When are you responsible for the actions of your affiliate marketers? A recent decision in FTC v. Credit Bureau Center, issued by the...