24 Aug, 2023 Two Identical Products With Different Claims and Different Prices: What Messages Are Conveyed? By Terri Seligman Two identical products. But packaged in different size bottles and with different claims on the labels. And one is twice as expensive as...
29 Aug, 2018 Brands Must Keep Retailers in Line, Says NAD By Terri Seligman While there is much of interest in NAD's recent Decision regarding oral care products, including the fact that both parties have appealed...