05 Apr, 2022 WFA Issues Environmental Principles, Cautioning Marketers about the Use of "Sustainable," "Carbon Neutral," and Other Claims By Jeff Greenbaum The World Federation of Advertisers recently issued Global Guidance on Environmental Claims, which sets forth six key principles that the...
07 May, 2021 WFA Launches Planet Pledge for Marketers By Jeff Greenbaum The World Federation of Advertisers is urging global marketers to sign up to its new Planet Pledge, which is an initiative designed to...
17 Jul, 2020 WFA Calls on Advertising Industry to Stop Using Racially-Loaded Terms "Blacklist" and "Whitelist" By Jeff Greenbaum The World Federation of Advertisers called on the advertising industry to stop using the racially-loaded terms "blacklist" and...
17 May, 2018 WFA Launches Guide to Progressive Gender Portrayals in Advertising By Jeff Greenbaum The World Federation of Advertisers just launched guidance to help brands avoid gender stereotypes in advertising. According to the...