19 Apr, 2023 NAD Expands SWIFT Process to Accept Implied Claim Challenges By Kate Patton The National Advertising Division announced that it has expanded its Fast-Track SWIFT process, an expedited path for single-issue...
03 Jan, 2023 NAD Ends 2022 With A Bang Not A Whimper By Terri Seligman 2023 is here, but a few NAD cases published towards the end of 2022 are worth noting. One case of interest is one initiated by NAD itself...
09 Nov, 2021 NAD Announces New Fast-Track Lane Focused on Disclosures By Jordyn Milewski Today, BBB National Programs announced that NAD's Fast-Track SWIFT process is getting a new lane focused on disclosures. NAD launched its...
19 Mar, 2021 New NAD Decision Addresses Claim Based on Product Reviews By Terri Seligman It’s a short but meaty decision, providing good guidance for using customer reviews in advertising. Using NAD’s Fast-Track SWIFT program,...
02 Apr, 2020 NAD Launches Fast Track Challenge Process By Terri Seligman Jordyn Milewski NAD announced the launch of its fast track challenge process today. The process, dubbed SWIFT, for Single Well-Defined Issue Fast Track,...