20 Nov, 2024 Is Your Brand Most Trusted, Or Is Your Survey Outdated? By Ariel Radow Advertisers often rely on survey evidence to substantiate their ”most trusted” type claims, gathering feedback from consumers, industry...
19 Jun, 2024 When a Pet Product’s “#1 Brand” Claim Prompts the Question: What Makes a Brand, a Brand? By Ariel Radow Last year, Zesty Paws ran an advertising campaign touting claims that it was the “#1 Brand of Pet Supplements in the USA,” “USA’s #1...
03 May, 2023 NAD Says Verizon’s “Number One” Claim Communicates Message About Choice, Not Superiority By Ariel Radow AT&T brought an advertising challenge against Verizon at the National Advertising Division, challenging a claim by Verizon that, “Verizon...
07 Feb, 2018 What Does It Mean to be "Number One"? By Jeff Greenbaum Advertising for Ryanair claiming that the airline was "Europe's number one airline" was recently challenged at the UK's Advertising...