11/20/2024 2:34:41 PM Is Your Brand Most Trusted, Or Is Your Survey Outdated? By Ariel Radow Advertisers often rely on survey evidence to substantiate their ”most trusted” type claims, gathering feedback from consumers, industry...
6/19/2024 3:11:43 PM When a Pet Product’s “#1 Brand” Claim Prompts the Question: What Makes a Brand, a Brand? By Ariel Radow Last year, Zesty Paws ran an advertising campaign touting claims that it was the “#1 Brand of Pet Supplements in the USA,” “USA’s #1...
5/3/2023 11:51:54 PM NAD Says Verizon’s “Number One” Claim Communicates Message About Choice, Not Superiority By Ariel Radow AT&T brought an advertising challenge against Verizon at the National Advertising Division, challenging a claim by Verizon that, “Verizon...
2/7/2018 3:44:28 PM What Does It Mean to be "Number One"? By Jeff Greenbaum Advertising for Ryanair claiming that the airline was "Europe's number one airline" was recently challenged at the UK's Advertising...