Advertising Law Updates

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2 results for: media transparency

15 Jun, 2020

The Devil is in the Data: ANA Releases “Data Sources for Media: A Buyer’s Guide”

By Rayna Lopyan

Media buying is a data-driven business these days, with data being used in all aspects of the media buying process -- everything from...

13 Jul, 2018

By Terri Seligman

Yesterday, the Association of National Advertisers (ANA) released version 2.0 of the ANA Master Media Buying Services Agreement,...