6/15/2020 7:19:47 PM The Devil is in the Data: ANA Releases “Data Sources for Media: A Buyer’s Guide” By Rayna Lopyan Media buying is a data-driven business these days, with data being used in all aspects of the media buying process -- everything from...
7/13/2018 2:54:47 PM Transparency 2.0 By Terri Seligman Yesterday, the Association of National Advertisers (ANA) released version 2.0 of the ANA Master Media Buying Services Agreement,...