18 Apr, 2024 Cause Marketing in California? By Terri Seligman Kelly O'Donnell At long last, the wait is over! California has finally issued registration, reporting, and disclosure regulations for Charitable...
23 Jul, 2022 California, Commercial Co-Ventures and Charitable Fundraising Platforms, Oh My! By Terri Seligman Kelly O'Donnell As of January 1, 2023, commercial co-venturing and other types of cause marketing activities in the state of California are going to get...
15 Mar, 2022 Game Company's Pledge of Charitable Support Scrutinized by NAD By Terri Seligman It’s not often that you read an NAD decision that involves the late and great Marsha P. Johnson. Ms. Johnson was an activist,...
24 Jun, 2020 TOMORROW (6/25): Cause Marketing Webinar By Terri Seligman Tomorrow, June 25th, at 1 pm, we are hosting a one-hour webinar, "We Will Donate a Dollar: Legal Compliance for Cause Marketing...
15 Apr, 2020 Not-On-The-Subway Series: Marketing During A Crisis By Terri Seligman As readers of this blog know, I occasionally like to riff on the ads that I see on the New York City subways. (You can find some of my...
30 Jan, 2018 Cause Marketing Hits the Super Bowl By Terri Seligman In what is being marked as a departure from previous Super Bowl advertising, this year's line-up includes several cause-based ads,...