Advertising Law Updates

02 December, 2024

When Should Consumers Review the Back of the Label in Order to Understand the Front?

By Jeff Greenbaum

Del Monte Foods sells packaged fruit cups that have the phrase “fruit naturals” on them. A consumer sued, alleging that the use the word...

25 February, 2024

By Jeff Greenbaum

If an advertiser includes a claim on the front of packaging, but puts the qualifying language on the back, will that disclaimer be...

05 November, 2021

By Jeff Greenbaum

I've always loved Entenmann's products. The Rich Frosted Donuts, the Crumb Coffee Cake, and my all-time favorite, the Raspberry Danish...

14 December, 2020

By Jeff Greenbaum

When I think of some of the iconic products from my childhood, there was the VCR, Pop Rocks candy, and that green tube of Parmesan...