02 Sep, 2024 Coca-Cola Must Once Again Face "Sustainable" Lawsuit By Jordyn Milewski On Thursday, the D.C. Court of Appeals revived a lawsuit against Coca-Cola over allegedly deceptive environmental marketing claims. The...
31 Mar, 2024 Can You Claim You're "Sustainable" if You've Got a Certification to Back it Up? By Jeff Greenbaum ConAgra makes frozen fish products – such as Mrs. Paul's Crispy Battered Fillets and Van De Kamp's Fish Sticks – which it advertises as...
15 Apr, 2023 UK Decision on "Sustainable Aviation" Has Important Lessons for All Advertisers Promoting Their Sustainability Efforts By Jeff Greenbaum Many companies around the world are making long-term commitments to reduce their impact on the environment and are taking concrete steps...
14 Dec, 2022 FTC Seeks Public Comment on Potential Revisions to the Green Guides and on a Possible Rulemaking By Jeff Greenbaum Earlier today, the Federal Trade Commission announced that it is seeking public comment on proposed revisions to its Guides for the Use...
09 Sep, 2022 Is Farm-Raised Fish "Sustainably Sourced"? By Jeff Greenbaum The Federal Trade Commission's Green Guides provide guidance on how to make environmental marketing claims that are truthful and not...
07 Jun, 2022 Planning to Advertise That Your Product is "Sustainable"? By Jeff Greenbaum The packaging for "Atlantic Salmon" sold at the ALDI supermarket chain promotes the product as "sustainable." A consumer sued for false...