Danone Waters of America promotes its Evian brand of water as “carbon neutral.” What do consumers understand a “carbon neutral”...
In October, California enacted the Voluntary Carbon Market Disclosure Act, which requires advertisers to include specific disclosures on...
Earlier this month, California enacted the Voluntary Carbon Market Disclosures Act, which requires advertisers to include specific...
Last week, the UK's Advertising Standards Authority released the results of research that it conducted on consumers' understanding of...
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