18 Nov, 2024 Court Reverses Itself Over Whether a "Carbon Neutral" Claim is Potentially Misleading By Jeff Greenbaum Danone Waters of America promotes its brand of Evian water as “carbon neutral.” Earlier this year, a federal court in New York allowed a...
11 Jan, 2024 Are "Carbon Neutral" Claims Misleading? By Jeff Greenbaum Danone Waters of America promotes its Evian brand of water as “carbon neutral.” What do consumers understand a “carbon neutral” claim to...
08 Dec, 2023 California (Apparently) Pushes Date for VCMDA Compliance to 2025 By Jeff Greenbaum In October, California enacted the Voluntary Carbon Market Disclosure Act, which requires advertisers to include specific disclosures on...
20 Oct, 2023 New California Law Requires Disclosures When Making Certain Environmental Claims By Jeff Greenbaum Earlier this month, California enacted the Voluntary Carbon Market Disclosures Act, which requires advertisers to include specific...
24 Oct, 2022 UK Advertising Self-Regulator Releases Research on the Meaning of Emerging Green Claims By Jeff Greenbaum Last week, the UK's Advertising Standards Authority released the results of research that it conducted on consumers' understanding of...