According to media reports, Hulu confirmed that it will now accept issue advertising.
Disney said, "After a thorough review of ad policies across its linear networks and streaming platforms over the last few months, Disney is now aligning Hulu’s political advertising policies to be consistent with the Company’s general entertainment and sports cable networks and ESPN+."
As expected, the advertising will still be subject to Disney's clearance process. Disney explained, "Hulu will now accept candidate and issue advertisements covering a wide spectrum of policy positions, but reserves the right to request edits or alternative creative, in alignment with industry standards."
The move comes after Hulu was recently criticized by Democratic groups for failing to accept ads relating to abortion and guns. In a statement, the Democratic Senatorial Campaign Committee, the Democratic Congressional Campaign Committee, and the Democratic Governors Association said, “Hulu’s censorship of the truth is outrageous, offensive, and another step down a dangerous path for our country. Voters have the right to know the facts about MAGA Republicans’ agenda on issues like abortion — and Hulu is doing a huge disservice to the American people by blocking voters from learning the truth about the GOP record or denying these issues from even being discussed.”
"Hulu will now accept candidate and issue advertisements covering a wide spectrum of policy positions"