Here’s what’s happening at the intersection of sports, marketing, and entertainment law as we hit Spring - a look at: the legal implications of the AAF's demise, a trademark battle over soccer clubs' use of INTER, NBA teams' ability to offer international sponsorships, LA 2028's marketing and media deal with NBC Universal, In-N-Out's trademark and trade dress challenge against Puma's "Cali O Drive Through Sneaker," and more.
| less than a minute read
Sports Industry News for Spring

/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-03-15-19-20-12-053-69b7066c716c59864cc7e6d2.png)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-03-11-02-37-56-072-69b0d5841e59f428d9b43cc1.jpg)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-03-09-15-18-00-646-69aee4a8bd4c920e6dd2bd23.jpg)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-03-08-09-29-34-971-69ad417eeb2890229d52b5e9.png)