Hotel resellers settled FTC charges that the resellers misled consumers into believing that they were reserving rooms directly with the hotel (and also that they failed to disclose to consumers that they would be charged immediately for rooms, rather than at check-in). The FTC alleged that most of the resellers' bookings came from search engine ads. With this case, the FTC continues its focus on online transparency and deceptive formats.
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This case is part of the agency’s ongoing efforts to ensure consumers receive accurate information in connection with booking hotels so they can make informed choices.
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