Non-Fungible Tokens (NFTs) have exploded into the world of media, advertising and entertainment, creating new markets and opportunities for agencies, brands, artists, investors and consumers. As the once obscure technology gains mass appeal and evolves into a mainstay of popular culture, companies and individuals are racing to jump aboard the NFT train, exploring whether and how they can leverage NFTs to connect with consumers, extract new value from existing and newly created intellectual property, and generate new revenue streams.
Join us at 12pm EST on September 15th as I present, "Everything the Advertising Business Needs to Know About NFTs," hosted by The Society of Digital Agencies (SoDA). In this program, I will cover everything from what NFTs are and how they work, to the complex legal issues raised by this innovative technology.
For more information, and to register, visit SoDA here.