On July 8th, the Global Advertising Lawyers Alliance and the International Advertising Association are hosting a virtual event to celebrate the launch of the new GALA/IAA book, Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing.  The event marks the occasion of the publication of the first-ever guide to how privacy laws affect marketing and advertising around the world.

The event will begin at 7:00 a.m. (Los Angeles), 10:00 a.m. (New York), 3:00 p.m. (London), 6:00 p.m. (Dubai), and 7:30 (Mumbai).  For more information, and to register, click here

Some of the highlights of the event include: 

  • Special remarks by Nitin Paranjpe, COO of Unilever. 
  • A panel discussion, "How to intimately engage with consumers while respecting their privacy in a post-COVID world," moderated by IAA VP of Government Affairs Carla Michelotti.  Panelists include representatives from Aquilliz, Facebook, and GALA. 
  • Remarks from representatives of the IAA and GALA. 

The groundbreaking guide, which is more than 700 pages long, provides a comprehensive look at how privacy and data protection laws affect advertising and marketing in more than 70 countries -- from Argentina to Zimbabwe.  The guide also provides detailed information about how to comply with privacy laws in the European Union.  Organized by country, each chapter provides detailed information about how privacy is regulated in that country with respect to advertising and marketing, and covers such topics as rules about collection and storage of personal data, data breaches, and regulatory enforcement.  Each chapter also provides unique insights about how the privacy landscape has changed in recent years, where the changes will be in the future, and the challenges companies face.

Hard copies of the book are available on Amazon (Volume 1 and Volume 2).  Pdf versions of the book are available for free by contacting GALA or the IAA.