The National Advertising Division and the Council for Responsible Nutrition Foundation announced that they are ending their long-time joint dietary supplement monitoring program. The program, which was launched in 2006, will end on July 1, 2020.
The joint NAD/CRN program -- which closed more than 360 cases over the last fifteen years -- was created to specifically monitor dietary supplement advertising and to promote truthful and accurate advertising in the dietary supplement industry.
Although the CRN-financed monitoring program is being discontinued, the NAD will still hear challenges related to dietary supplement advertising (and could decide on its own to bring monitoring cases as well).
In a statement, CRN said that it encourages dietary supplement marketers "to stay vigilant of suspect advertising and consider filing challenges against companies making egregious claims in the dietary supplement marketplace."