The National Advertising Division and the Council for Responsible Nutrition Foundation announced that they are ending their long-time joint dietary supplement monitoring program. The program, which was launched in 2006, will end on July 1, 2020.
The joint NAD/CRN program -- which closed more than 360 cases over the last fifteen years -- was created to specifically monitor dietary supplement advertising and to promote truthful and accurate advertising in the dietary supplement industry.
Although the CRN-financed monitoring program is being discontinued, the NAD will still hear challenges related to dietary supplement advertising (and could decide on its own to bring monitoring cases as well).
In a statement, CRN said that it encourages dietary supplement marketers "to stay vigilant of suspect advertising and consider filing challenges against companies making egregious claims in the dietary supplement marketplace."
"CRN and NAD’s dietary supplement advertising review program has played a key role in self-regulatory efforts and has contributed to creating a marketplace that consumers and industry can trust" -- Megan Olsen, VP & General Counsel, CRN