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Advertising Law Updates

| 1 minute read

The CCPA Amendments – What’s the Deal?

Many organizations are committing considerable resources to preparing for compliance with the California Consumer Privacy Act (CCPA), a process that is complicated by the large number of pending proposed legislative amendments. We won’t rehash the history here.  

The Act has an effective date of January 1, 2020, and the Attorney General can enforce the Act on July 1, 2020 (or six months after issuing regulations). This post is meant to bring you up to speed on some of the key proposed amendments to the CCPA and where they are in the California legislative process. This process is constantly in flux, so keep a close eye on the text and history of these bills. 

See our Focus on the Data blog for more detail on the following CCPA Amendments and where they are in the legislative process:

  • AB 846, modifies the non-discrimination and financial incentives provisions.
  • AB 873,  redefines “deidentified” to align with the FTC’s “reasonably linkable” framework for de-identifying personal information.
  • AB 1564, revises the toll-free telephone number requirement for consumer requests.
  • AB 25, redefines “consumers” to omit employees, contractors, job applicants, and agents 
  • SB 561, expands the private right of action to any violation of the Act (currently limited to data security breaches).
  • The authors of two of the widely publicized bills, AB 1760 (“Privacy for All,” designed to expand the CCPA) and SB 753 (addressing some of the impact of the “Do Not Sell” provisions on advertising technology), withdrew the bills prior to hearing.
We will continue to monitor developments and update you here.

Tags

ccpa, committee, privacy law, consumer protection, ftc, loyalty, rewards, amendments, california attorney general