Last week, Facebook sued a New Zealand-based company, Social Media Series Ltd., and its owners, alleging that they operated a service that provided fake likes, views, and followers to Instagram users.
In a statement, Facebook's Director of Platform Engagement and Litigation, Jessica Romero, said, "Inauthentic activity has no place on our platform. That's why we devote significant resources to detecting and stopping this behavior, including blocking the creation and use of fake accounts and using machine learning technology to proactively find and remove inauthentic activity from Instagram."
This is not the first time that Facebook has sued over the sale of fake engagement. Earlier this year, Facebook sued four companies and various individuals over the sale of fake accounts, likes, and followers.
"Inauthentic activity has no place on our platform" -- Jessica Romero, Director of Platform Enforcement and Litigation, Facebook