The Federal Trade Commission announced today that it has completed its first review of the CAN-SPAM Rule, and voted to keep it with no changes.
In June 2017, the FTC had sought public comment on the Rule, including whether it is still needed, the costs and benefits of the Rule, and whether changes needed to be made to the Rule in response to technological and economic developments. The FTC also sought comment on three specific issues relating to the Rule. After considering the comments, the FTC determined that the Rule is indeed still needed, it doesn’t impose undue economic burden, and it’s just fine as is, thank you very much.
For a refresher on CAN SPAM’s requirements for marketers’ email marketing practices, please see here.