Late last year, we blogged about the fact that Missouri passed a law prohibiting marketers from promoting non-meat products as meat. Now, Nebraska is considering a similar measure.
A bill was recently introduced by Nebraska State Senator Carol Blood which would prohibit marketers from "misrepresenting a product as meat that is not derived from livestock or poultry." The bill also states that "meat" does not include "lab-grown or insect or plant-based food products." If the bill passes as written, violations of the law would be considered a misdemeanor.
According to the Nebraska Beef Council, agriculture is the largest industry in Nebraska, and the largest segment of that industry is cattle production.
For marketers of soy-based and other plant-based meat substitutes, this is an important issue to keep an eye on, since bills like this could have significant impact on how these products are named and marketed.
"I think the livestock producers like the fact that someone is standing up for them" -- Nebraska State Senator Carol Blood