Yesterday, the Association of National Advertisers announced that it is acquiring the Data & Marketing Association (formerly known as the Direct Marketing Association). With this acquisition, the ANA says that it is now the largest marketing/advertising trade group in the United States.
This move follows the ANA's recent acquisitions of other trade associations, including the Word of Mouth Marketing Association, the Advertising Educational Foundation, the Business Marketing Association, and the Brand Activation Association.
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The ANA/DMA collaboration creates a dynamic new entity dedicated to comprehensively serving virtually every aspect of marketing with distinction and professionalism
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