The UK's Advertising Standards Authority ("ASA") said that it is planning to continue its influencer-related enforcement in 2018. Guy Parker, the ASA's Chief Executive, said that the ASA is planning three phases of action:
1. Research into how consumers understand advertising disclosures to make sure the ASA has the right standards;
2. Providing more clarity to brands, influencers, and others about the rules; and
3. Follow-up enforcement action.
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