The UK's Advertising Standards Authority ("ASA") said that it is planning to continue its influencer-related enforcement in 2018.  Guy Parker, the ASA's Chief Executive, said that the ASA is planning three phases of action: 

1.  Research into how consumers understand advertising disclosures to make sure the ASA has the right standards; 

2.  Providing more clarity to brands, influencers, and others about the rules; and 

3.  Follow-up enforcement action.