The UK's Advertising Standards Authority ("ASA") said that it is planning to continue its influencer-related enforcement in 2018. Guy Parker, the ASA's Chief Executive, said that the ASA is planning three phases of action:
1. Research into how consumers understand advertising disclosures to make sure the ASA has the right standards;
2. Providing more clarity to brands, influencers, and others about the rules; and
3. Follow-up enforcement action.
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-04-29-20-37-55-800-69f26c23253b0e9e26b49d0a.jpg)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-04-24-21-59-26-215-69ebe7be145416705540c693.jpg)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-04-23-18-07-44-894-69ea5ff0c51c9cf91801acf5.png)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-04-21-19-51-49-410-69e7d555643b61a2a3f80f7d.jpg)
