The UK's Advertising Standards Authority ("ASA") said that it is planning to continue its influencer-related enforcement in 2018. Guy Parker, the ASA's Chief Executive, said that the ASA is planning three phases of action:
1. Research into how consumers understand advertising disclosures to make sure the ASA has the right standards;
2. Providing more clarity to brands, influencers, and others about the rules; and
3. Follow-up enforcement action.
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-02-11-16-53-04-365-698cb3f0144613bb0df5f9fb.jpg)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-02-02-15-15-17-664-6980bf8558622659875abf9f.png)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-01-30-22-42-32-501-697d33d8f70913da96b146d1.jpg)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-01-29-18-37-57-545-697ba905002f11719ca47759.jpg)
