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Advertising Law Updates

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Court Dismisses "Organic" Labeling Lawsuit

This week, a federal court dismissed a lawsuit brought by the Organic Consumers Association ("OCA") against Hain Celestial Group Inc. that alleged that Hain falsely advertised that its Earth's Best baby formula is "organic."  

OCA had alleged that the "organic" claim was not permitted under District of Columbia law, but the court held that the lawsuit was preempted by the federal Organic Food Production Act of 1900. 

If plaintiff prevailed here, a savvy consumer would know that the challenged products are not considered ‘organic’ in Washington, D.C., but would wonder why they were labeled organic elsewhere

Tags

labeling, organic