The Global Advertising Lawyers Alliance just released its 2026 Advertising Law Predictions Report. Drawing on insights from GALA members across more than 70 jurisdictions, the report provides a global snapshot of the key legal and regulatory developments expected to shape advertising and marketing in the year ahead.  (Frankfurt Kurnit is a member of GALA – and I currently serve as GALA's Immediate Past Chairman.) 

The 2026 report highlights:

• Increased regulation and transparency requirements for AI-generated content;
• Expanding data protection and privacy enforcement;
• Heightened scrutiny of environmental claims;
• Greater oversight of influencer marketing and digital advertising;
• Stricter regulation in sectors such as gambling, alcohol, and marketing to children; and
• Intensified ambush marketing enforcement tied to major international sporting events.

The report provides valuable guidance for marketers navigating cross-border advertising campaigns.