According to media reports, Google has said that it plans to change course and start allowing some coronavirus-related ads to run on its platform. Apparently, Google will soon allow government entities, hospitals, medical providers, and NGOs to run ads on coronavirus-related topics.
In an e-mail to advertisers, Google informed markters that, “We’re planning to allow other advertisers, including political organizations, to run ads related to COVID-19. We will have more information to share on this in the next few days.”
Some platforms have restricted advertising on coronavirus-related topics, in order to prevent fraud and other misinformation. With Google opening up its platform to additional advertising, it will be interesting to see whether others follow suit.
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