This week, the National Advertising Division announced new filing fees that will take effect on January 1, 2020. The new fees to bring a challenge are:
- Under $250M - $10,000
- National Partner - $25,000
- Under $5B - $30,000
- Over $5B - $35,000
- NARB - $25,000
Notably, NAD also announced a new fee category, created to "encourage participation from small businesses." The new category will allow business with a gross annual revenue of under $250 million to initiate a challenge for only a $10,000 fee -- less than half that of the fee for a National Partner.
NAD also provided insight into what's potentially on the horizon for 2020: a new online submission process and a new challenge track for faster resolution of disputes, all intended to "increase the speed and efficiency of the process."
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-03-02-15-44-59-583-69a5b07bfe4ddbcd496d2bf1.jpg)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-02-28-23-34-09-665-69a37b71b4761ae8f05112dd.png)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-02-23-22-36-48-266-699cd680304bae27518b0c0e.png)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-02-23-22-32-15-805-699cd56f994bc9b52c44e804.png)