This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.

Advertising Law Updates

| 1 minute read

FTC Sets Agenda for "Made in USA" Workshop

Last month, the Federal Trade Commission announced that it will hold a half-day public "Made in USA" workshop in Washington, D.C. on September 26, 2019.  The workshop will consider "Made in USA" and other types of U.S.-origin claims, consumer perception of such claims, the need for any changes to the FTC's existing guidance, and other relevant issues.  

Today, the FTC announced the workshop's agenda, which includes:

  • Opening remarks by Andrew Smith (Director, Bureau of Consumer Protection, FTC)and James Kohm (Associate Director, Division of Enforcement, Bureau of Consumer Protection, FTC);
  • A presentation on "The FTC and Made in USA Claims" by Julia Solomon Ensor (Attorney, Bureau of Consumer Protection, FTC) and Shiva Koohi (Economist, Bureau of Economics, FTC); and
  • Three panel discussions, including "Doing Business Under the Current Policy -- "How Do Consumers Interpret Made in USA Claims?", "What Are the Compliance or Policy Challenges Under the Current Framework?", and "Enforcement Approaches -- Should the Commission Reexamine its Current Approach to Addressing Deceptive Made in USA Claims?"  Panelists include speakers from Consumer Reports, Walmart, TINA.org, and the Alliance for American Manufacturing.  

The program will run from 8:30 to 12:45 and will be held at Constitution Center, which is located at 400 7th St. SW in Washington, D.C.

Tags

advertising, ftc, made in usa