The Coalition for Better Ads -- an association of industry organizations and companies involved in online media -- has expanded its Better Ads Standards for desktop and mobile web to all countries and regions worldwide. The Better Ads Standards identify the ad experiences that the organization believes fall beneath a threshold of consumer acceptability and are most likely to drive consumers to install ad blockers.
The standards, which were originally published in March 2017, originally only applied to North America and Europe.
The Coalition's Better Ads Experience Program allows publishers to certify that they comply with the Better Ads Standards. The Program also includes an independent dispute resolution mechanism which assesses compliance with the Better Ads Standards.
“Consumers worldwide have sent a clear message to the online ad industry about the ad formats that disrupt their experience online. Successful brands will respond to consumers by taking steps to avoid these ad experiences in their marketing plans" -- Stephan Loerke, CEO, World Federation of Advertisers