Last month, Google AdWords' new policies for ticket resellers went into effect.
Effective February 7, 2018, all ticket reselllers must be certified. In order to be certified, resellers must:
- Not imply that they are a primary marketplace;
- Prominently disclose themselves as a ticket reseller;
- Prominently disclose that prices may be above face value;
- Provide the total and breakup of the price across fees and taxes before requiring payment information; and
- Starting in March 2018, prominently provide the face value of the tickets in the same currency.
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