Last month, Google AdWords' new policies for ticket resellers went into effect. 

Effective February 7, 2018, all ticket reselllers must be certified.  In order to be certified, resellers must: 

  • Not imply that they are a primary marketplace;
  • Prominently disclose themselves as a ticket reseller;
  • Prominently disclose that prices may be above face value;
  • Provide the total and breakup of the price across fees and taxes before requiring payment information; and
  • Starting in March 2018, prominently provide the face value of the tickets in the same currency.