California has announced rules that allow for the testing and deployment of autonomous vehicles in California. The new rules go into effect on April 2, 2018.
The new rules prohibit the advertising of vehicles as "autonomous" unless the vehicle meets the state's definition of autonomous vehicles and was manufactured by a properly licensed manufacturer.
The rules also say that, "The use of terms to describe the performance of a vehicle that is known, or by the exercise of reasonable care should be known, will likely induce a reasonably prudent person to believe a vehicle is autonomous . . . constitute an advertisement that the vehicle is autonomous . . . ."