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Advertising Law Updates

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"Free the Bid" Encourages Hiring of Female Directors

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Jeff Greenbaum
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Jeff Greenbaum
Managing Partner

According to recent media reports, an increasing number of companies and advertising agencies are signing on to the "Free the Bid" pledge to include a bid from a woman on every commercial the company or agency produces.  

Free the Bid

, which is a non-profit organization, says that some agencies have increased the number of jobs directed by women from 50% to 400%.  

The whole corporate world needs to fix its diversity issue – because it’s the right thing to do, but also because it’s a good idea for business.
freethebid.com/...
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advertising, commercial production, women, directors, freethebid, advertising law updates

Get in touch

Avatar
Jeff Greenbaum
Managing Partner

Get in touch

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Jeff Greenbaum
Managing Partner

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