Real estate website Zoopla issued an apology for advertising that featured the phrase "me too" after setting off a social media storm and receiving a complaint at the UK's Advertising Standards Authority.
In the ad, which appeared in London's subways, features a picture of a crab explaining that the crab is selling its house on Zoopla. Other crabs then weigh in with "Me too," "Me too," and "Me too," with the final crab saying, "Copy crabs."
The aim of our latest ad campaign is to demonstrate, in our usual light-hearted tone of voice, that Zoopla is a popular and well-known property website when selling or renting a home. In no way was the ad intended to carry any other meaning or allude to any other context and we apologise for any offence it might have caused.