Fiat Chrysler has received a lot of criticism for its Ram Truck Super Bowl commercial, which featured a Martin Luther King speech as the voiceover. I spoke with NBC News about the difficulty of marketers using iconic figures such as King in advertising.
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Advertisers, be warned — proceed with extreme caution when trying to burnish your political awareness credentials
https://www.nbcnews.com/news/us-news/fiat-chrysler-finds-mlk-super-bowl-don-t-mix-n844791
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