Fiat Chrysler has received a lot of criticism for its Ram Truck Super Bowl commercial, which featured a Martin Luther King speech as the voiceover. I spoke with NBC News about the difficulty of marketers using iconic figures such as King in advertising.
| less than a minute read
Commercial Messages and Iconic Figures Are Hard to Mix
Get in touch
Get in touch
Advertisers, be warned — proceed with extreme caution when trying to burnish your political awareness credentials
Get in touch
Get in touch
Latest Insights
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-07-22-14-15-29-042-6a60d081bf22c590eca57688.jpg)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-07-23-16-54-55-763-6a62475fe61f23f448d7e4d8.jpg)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-07-23-15-29-19-655-6a62334fe61f23f448d6e8ae.png)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-07-21-14-42-33-808-6a5f85596f147dfb689f86bf.png)
