Fiat Chrysler has received a lot of criticism for its Ram Truck Super Bowl commercial, which featured a Martin Luther King speech as the voiceover. I spoke with NBC News about the difficulty of marketers using iconic figures such as King in advertising.
| less than a minute read
Commercial Messages and Iconic Figures Are Hard to Mix
Get in touch
Get in touch
Advertisers, be warned — proceed with extreme caution when trying to burnish your political awareness credentials
Get in touch
Get in touch
Latest Insights
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2025-12-09-20-56-11-341-69388ceb1b6076d9d89b0f4e.jpg)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2025-12-07-22-20-16-555-6935fda01c5e4bd97b24019a.png)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2025-12-02-20-14-52-724-692f48bcaf6a1ce029cf4859.jpg)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2025-12-02-15-18-35-959-692f034bcb7c9dfade9390ac.jpg)
