Fiat Chrysler has received a lot of criticism for its Ram Truck Super Bowl commercial, which featured a Martin Luther King speech as the voiceover. I spoke with NBC News about the difficulty of marketers using iconic figures such as King in advertising.
| less than a minute read
Commercial Messages and Iconic Figures Are Hard to Mix
Get in touch
Get in touch
Advertisers, be warned — proceed with extreme caution when trying to burnish your political awareness credentials
Get in touch
Get in touch
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-06-12-18-58-20-941-6a2c56cc683001d3ae9e7ab3.jpg)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-06-12-11-23-21-451-6a2bec291a574291d8b5cee4.png)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-06-10-23-04-22-096-6a29ed76107d9c348b64ee00.jpg)
