Fiat Chrysler has received a lot of criticism for its Ram Truck Super Bowl commercial, which featured a Martin Luther King speech as the voiceover. I spoke with NBC News about the difficulty of marketers using iconic figures such as King in advertising.
| less than a minute read
Commercial Messages and Iconic Figures Are Hard to Mix
Get in touch
Get in touch
Advertisers, be warned — proceed with extreme caution when trying to burnish your political awareness credentials
Get in touch
Get in touch
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-04-14-19-47-39-885-69de99db13507380aaf04989.jpg)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-04-14-17-26-58-685-69de78e2d764fc02bad4d1c1.png)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-04-10-14-37-19-773-69d90b1f6b15215e4fd51e49.jpg)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-04-05-19-17-29-503-69d2b549885750cd1a03f835.png)
