The Online Interest-Based Advertising Accountability Program recently announced that it will begin enforcement of the enhanced notice requirements of the Digital Advertising Alliance Self-Regulatory Principles for Online Interest-Based Advertising for video ads in mobile and desktop environments. Enforcement will begin on April 1, 2018.
| less than a minute read
Enforcement of DAA's Enhanced Notice Provisions for Video Ads to Begin on April 1st
Get in touch
Get in touch
The core of today’s compliance warning is simple: advertisers must deliver just-in time notice to consumers when serving interest-based video ads online and on mobile devices, and follow the other requirements set out under the well-known Digital Advertising Alliance’s (DAA) self-regulatory principles for interest-based advertising (IBA).
Get in touch
Get in touch
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-05-14-16-32-11-911-6a05f90b81728ec534e1b12b.jpg)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-05-13-20-31-18-803-6a04df96723e1401cb06e9f5.jpg)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-05-12-13-59-48-453-6a033254d4075ae2db6e363c.jpg)
/Passle/5a0ef6743d9476135040a30c/SearchServiceImages/2026-05-11-16-55-50-554-6a020a167d16da5201de3baf.jpg)
