The Online Interest-Based Advertising Accountability Program recently announced that it will begin enforcement of the enhanced notice requirements of the Digital Advertising Alliance Self-Regulatory Principles for Online Interest-Based Advertising for video ads in mobile and desktop environments. Enforcement will begin on April 1, 2018.
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Enforcement of DAA's Enhanced Notice Provisions for Video Ads to Begin on April 1st
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The core of today’s compliance warning is simple: advertisers must deliver just-in time notice to consumers when serving interest-based video ads online and on mobile devices, and follow the other requirements set out under the well-known Digital Advertising Alliance’s (DAA) self-regulatory principles for interest-based advertising (IBA).
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