H&M pulled an online advertisement promoting a sweatshirt that features the phrase "Coolest Monkey in the Jungle," which was modeled by a black child. The ad was shown on H&M's UK website.
After receiving negative attention about the ad online, H&M pulled it and apologized.
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-10-29-17-57-34-203-6ae3890e767b1e671eabf1b5.png)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-10-27-14-32-54-793-6ae0b616de33a044e1547994.png)
/Passle/5a0ef6743d9476135040a30c/MediaLibrary/Images/2026-10-23-12-11-53-151-6adb4f094e7423698f028a30.png)
