This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.

Advertising Law Updates

| less than a minute read

What’s the Deal with the Other State Privacy Bills?

The start of 2020 did not just bring us the effective date of the California Consumer Privacy Act (CCPA). It also lead to several state legislators introducing their own versions of potentially ground-breaking privacy and data security laws. Each law has nuances that will likely result in a compliance nightmare, particularly if all or most of the states and territories enact their own law. However, each also appears on its face to riff on either the EU’s General Data Protection Regulation (GDPR) or the CCPA.

The chart below provides a list (current as of April 14, 2020) of proposed state privacy legislation that could still be enacted this session. The purpose of the chart is to provide the broad strokes of each proposed law, show their similarities, and highlight key differences. The question is whether the GDPR and/or CCPA actually provide the most appropriate models to emulate? The CCPA is perceived and touted by many as the first and most comprehensive privacy and data security law of its kind in the US, but we can’t help but wonder: does first necessarily mean best?

States that considered but ultimately chose not to pass proposed privacy legislation in 2020 include: Florida, Maryland, Virginia, Washington, and Wisconsin.