The New York Times is reporting that the Federal Trade Commission is now also investigating the marketing practices of JUUL, the e-cigarette maker.  The Times quoted a JUUL spokesperson as saying, "Without commenting on any specific investigation, we fully cooperate and are transparent with any government agency or regulator who have interest in our category." 

JUUL clearly has its hands full, with interest in the company from state attorneys general and others.  As these cases start to shake out, it should provide the e-cigarette industry important guidance about its marketing practices going forward.