TechCrunch recently reported that Instagram may be preparing to let users add music to their Instagram Stories. According to TechCrunch, these “music stickers” may be able to allow users to search for, and add songs to, their posts, or to simply have the platform automatically detect a song being played and then display the artist and song title as a visual label in a Story.
This news comes on the heels of the announcement by Facebook that they've negotiated deals with many of the major labels to make music catalogs available for use in users' videos and messages on Facebook, Messenger, Instagram, and Oculus.
We'll keep you posted on if/how this new technology rolls out, as well as the legal implications for advertisers looking to use any such features.
It’s not entirely clear, but it seems that once you’ve picked a song and added it as a music sticker to your Story, a clip of that song will play while people watch. It’s possible that the initial version of the stickers will only display the artist and title of the song similar to Facebook’s activity status updates, rather than actually adding it as a listenable soundtrack. These stickers will almost surely be addable to videos, but maybe Instagram will let you include them on photos too.