Electricity supplier Viridian Energy has agreed to pay $5 million to settle allegations by the Massachusetts Attorney General that the company deceptively marketed its electricity service.
The Massachusetts AG alleged that, through door-to-door sales, direct mail, and other marketing tactics, Viridian falsely claimed to consumers that they would save money by switching to Viridian. The AG alleged that customers actually paid more than they would have if they had remained with their electric utility company’s basic service.
The AG also alleged that Viridian engaged in other misconduct, including falsely representing an affiliation with the customer’s utility company and switching customers to Viridian without authorization.
“This company sent salespeople to go door-to-door and trick residents into paying much more for their electricity,” AG Healey said. “Our settlement requires Viridian to pay back millions of dollars they owe customers for their deceptive tactics and false promises. We will continue to go after competitive electricity suppliers who violate our laws.”