Reacting to the dangers of the "Tide Pod Challenge" -- where people eat Tide laundry detergent packets -- P&G has been working to educate consumers that this is a bad idea. For example, P&G has made public announcements warning people of the dangers, created a video featuring Rob Gronkowski which urges kids not to eat them, and requested social media platforms to take down content that may pose a danger to kids.
Social media platforms, such as Facebook, have been reacting to the company's concerns and removing posts that may encourage kids to participate. For example, Facebook removed a post by a bar, Molly's, that promoted its own "Tide Pod Shot" featuring Tide colors, which was made of Bailey's Irish Cream, vodka dyed orange, and blue Curacao.
In response to the health issues that eating the Tide Pods can cause, Facebook has committed to removing posts that encourage the trend